we had poll that is showed we would win in places like iowa. romney didn t know what obama knew. they used the advantages of income ben see time and money to create something new with politics. sort of the perfect political corporation. sashaize ize enberg wrote the quote. make sure people know how to vote. bay harnessing your data and running experiments borrowed by behavioral psychology they made a virtual profile of every single persuadeable voter in the country targeted hthem with personalized messages and coaxed them to the polls. it was like pharmaceutical trials the voters were the guinea pigs. it was in this office building that was home to the labor giant the afl cio. inside is a secret amenity called the analysts institute.