According to PricewaterhouseCoopers, online advertising spend in 2021 came in at $189.3 billion, about 2.7-times ahead of the spending on TV ads, which stood at $69.7 billion.
Dividends have historically been an effective hedge against inflation. For example, the S&P 500 declined from 120 to 62.28 in October 1974 before eventually rising again.