Publicis and Profitero leaders discuss their vision for the deal, which will allow Publicis to measure how brands’ products move through different digital shelves
Publicis and Profitero leaders discuss their vision for the deal, which will allow Publicis to measure how brands’ products move through different digital shelves.
As marketers, we’re constantly being challenged to innovate and get the biggest bang for our buck. When crafting our resolutions this year, we should look critically at what we want to adopt next year and drop from 2021.
DUBAI: WARC, TikTok and advertising conglomerate Publicis Groupe have together released a report exploring the role of social communities in influencing purchase decisions. “As social media’s popularity and influence continue to grow, community commerce is rapidly evolving to provide an innovative, effective and fast-paced way for brands and retailers to sell directly to