Stuck on a hanger: Colorado bounce-back companies
The businesses that bank on our love of looking good wonder what we’ll be wearing when this is all over
May 19, 2021
Carl Koelbel loves the ritual of ordering a custom shirt, getting fitted for a new suit and picking out the perfect tie. But the 36-year-old COO of the eponymous real estate developer abruptly stopped making the rounds at Suitsupply and Trumaker in 2020.
“I like talking with the salesperson at Suitsupply, or the designer at Trumaker,” Koelbel says. “With the mask on, it’s tough to have that connection. And I really don’t like clothes shopping online, because you can’t feel the material, you can’t see how it fits. But I hung with wearing the tie, even on the Zoom calls. Then after Christmas, I really noticed the casualness of the calls increasing, and now I’m buying more casual clothes.”