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health and the environment. happy earth day, everyone. did you know that an old milk carton can be sawed in half and used as planter? good for you, sir. did you know fluorescent light bulbs last ten times longer than regular ones? yep. and they only use one quarter of the power, but we have to change more than the light bulbs we have to change the laws and the policies. the wall street journal disclosed this week that the nbc shows are secretly embedding such messages in their scripts, but is that a good idea? joining us is walter thompson and amy chosick. nbc executives are not hiding this, they are practically bragging about it. what do they get out of it? it s another creative way for them to sell ads at a time when viewers have an unprecedented ability to skip ads with dvrs.

Milk cartonEarth dayFluorescent light bulbsWall street journalWalter thompsonAmy chosick