For the first time, Amul fresh milk will be available outside India as GCMMF launches four variants in the US market to cater to Indian diaspora and Asian population. Teaming up with MMPA, GCMMF will handle marketing while MMPA takes care of processing. The move is expected to target NRIs and Asians in key US cities.
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For the first time, Amul fresh milk will be available outside India, with the Gujarat Cooperative Milk Marketing Federation (GCMMF) launching four variants of milk in the US market within a week, to cater to Indian diaspora and Asian population. We have been exporting dairy products for many decades. This is the first time we are launching fresh milk outside India, GCMMF MD Jayen Mehta told PTI.
He said the GCMMF has tied up with 108-year old cooperative organisation Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market.