The report reveals that Maharashtra is the only state where the sale of cold drinks for national and local FMCG brands is alike. It stated that Indian kiranas prepare for summers; 67 per cent kiranas stocking more cold drinks.
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The dairy giant believes it is at the right inflexion point to tap into other non-dairy food categories and create newer growth avenues, says MD, Jayen Mehta, , amul, Jayen Mehta, dairy sector, milk, fmcg, dairy farmers, cooperative societies