Scotch & Soda Reveals New Brand Identity, Accelerates Global Expansion With New Store Openings
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AMSTERDAM, March 16, 2021 /PRNewswire/ Amsterdam-born fashion brand Scotch & Soda reveals today the launch of its new identity whilst announcing the expansion of its store network by opening 15 new stores over the next 6 months.
Celebrating the new Scotch & Soda logo in music. Animation created by Drew Tetz
Scotch & Soda Utrecht Oudegracht Store (The Netherlands) Façade (PRNewsfoto/Scotch & Soda)
The new brand logo embraces the symbol of unity at the heart of Scotch & Soda s name which embodies the free spirit of Amsterdam, blending the iconic ampersand with the brand s initials, whilst also nodding to the craftmanship that goes into the collections by following the delicate movement of a thread attached to the eye of a needle.