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You can swim in this Adidas billboard on a Dubai beach, no really Share Via: Installed by Havas Middle East, it celebrates the launch of the brand’s inclusive swimwear line. There are billboards and then there are billboards. Adidas seems to have pulled the latter on us. On a beach in Dubai, the global sports and apparel giant has installed a billboard in which you can go for a swim, no kidding. But why do it? The one line answer is that Adidas wants to celebrate the launch of its inclusive swimwear line. But like all good stories, there’s a bit more depth to swim through.

Saudi arabiaUnited arab emiratesUnited kingdomSaudi arabianAsma elbadawiRaha moharrakMount everestAmrith gopinathHavas middle eastDareen barbarGuinness world recordDubai mall ice rinkDay after tomorrowசவுதி அரேபியாஒன்றுபட்டது அரபு அமீரகங்கள்ஒன்றுபட்டது கிஂக்டம்