by David Prior
Two Leeds companies have teamed up to develop an AI product which they say could revolutionise the efficiency and success of B2B sales processes.
AI specialists Third Foundation and B2B sales growth agency Ampli have partnered to launch the Ampli Prospect Blueprint Data solution, which collates marketing, sales and operations data - often held in disparate systems and different formats - and merges it with relevant third-party data.
It will then build a cloud-based view of an organisation’s prospect universe , and the likelihood of a particular customer connecting and engaging.
Ampli was launched in 2020 by Jason Horsman, the former MD of Golley Slater PRM.