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In a recent interview, winebusiness.com asked Constellation Brands if buying local was really a thing in a pandemic market.
They said yes and that they were dealing with a consumer shift toward understanding the importance of betterment in their total lifestyle and sustainability. They referenced the significant trend toward meat alternatives within the meat categories, such as the Impossible Burger or Beyond Meat.
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“A couple of years ago, they were getting laughed out of the conversation but look at the level of market share they’ve gained, how they’re being distributed, and the significant pressure they have put on traditional meat brands and on-premise distributors. (Consumers) are recognizing they’re making conscious choices. If they can get a high-quality burger that happens to be pla