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MAR 10, 2021 Streetwear collabs have emerged as a popular way for luxury fashion brands to stay relevant with Gen Z in Asia. Now it’s beauty’s turn.  On March 1, Off-White and luxury K-beauty brand Amorepacific launched their “Protection Box” set in China and Japan, after first debuting it in South Korea on February 1. The global streetwear and beauty worlds have embraced collabs, but there’s an especially large opportunity with Asia’s young streetwear-obsessed consumers.  Featuring a logoed Off-White face mask, sheet masks, an air cushion sunscreen and a lip balm in a special-edition box, the set was sold in China through Alibaba’s Tmall Global and in Japan vie e-commerce marketplace Qoo10. In Korea, it was launched on Amorepacific’s online Amorepacific Mall website, on the Naver Shopping platform and at major flagship stores, including the Amore Store at the brand’s headquarters, Amore Seongsu and Amore Gwanggyo. In-store, Off-Whit

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