The audience reached from Hilda’s Baci (Hilda Bassey Effiong) recent attempt to enter the Guinness World Records as the person with the record of the longest cooking period has gone over 4.8 billion, a media intelligence report said
May 23, (THEWILL) – Chef Hilda Bassey Effiong, aka Hilda Baci, has succeeded in breaking a second world record with her recent attempt to break the Guinness World Record for the longest cooking period. The Cook-a-thon has, so far, exceeded a staggering 4.8 billion views worldwide. This was confirmed by a media intelligence report published
“Hilda Baci’s Cook-a-thon was analysed using data harvested from traditional and digital media. These media types provided significant insights on the reach, impact, and characteristics of the event, with 87% generated from digital media and 13% from traditional media, providing a sense of credibility and authenticity to the event."