and brought communication to people around the world. anita vogel now with a look back on the life and times of steve jobs. good morning and thank you for coming. we have some fun stuff today. reporter: steve jobs devoted his life to change the way we interact with media and technology. he began his career in 1974, die signing video games at atari. two years later jobs and steve wozniak founded apple incorporated. they created their first product, the amle one, a single board computer with a built in video terminal. next came apple two, the first to have color graphics and the only competition to microsoft s windows. the personal computer revolution had begun. jobs left apple in the late 80s after a disagreement in the direction of the company but his interests weren t solely focused on computers.
steve jobs taught us how. a lot of people were frightened of technology. didn t like happe laptops. they didn t get how they worked. you could give an apple product to your mom or grandmom and supreme would start to embrace it. shepard: he talked about technology in an interview he did with playboy magazine back in 1985. 8 it is as true today as it was then. this is a quote from steve jobs. takes the simle minded instructions, fetch a number, add it to this number, put the result there perceive if it is greater than the other number but executes them at a rate of, let s say, one million per second. at one million per second the results appear to be magic. technology in his mind was something to make appear magical and he did. it could be a tool in your life. it wasn t something you had to learn or come up to speed on. didn t have to learn whatever
today the company was up $5 on the big announcement that they made and afterhours trading is underway now. and trading a little lower there. , a quarter percent. not a lot given his legacy. it is not something that was hidden. we knew all about it so in surprise to investors there it will be interesting to see how the market reacts tomorrow. i have to tell you this is a moment to really take this in and take stock of the man who ran this company apple. there are few c.e.o.s whose names are as closely connected to a brand as steve jobs name was connected to apple. if you owned an apple product, if you had a mac sitting on your desktop you know what i m talking about because the products really broke barriers. they were different. they looked different. they integrated themselves differently into your lives and i think people learned to embrace technology because