Amitabh Bachchan shared a vintage photograph featuring various A-listers from the 70s including Rekha, Raj Kapoor, Vinod Khanna, music director Kalyan, Randhir Kapoor, Mehmood, and Shammi Kapoor.
Publicity ke liye kuch bhi karega - Bollywood’s Bizzare PR Strategies
The silver screen comes with a price. To sustain in a fierce, competitive industry like this, Bollywood marketing agencies come up with a lot of
atrangi ideas. Here, any publicity is good publicity.
For instance, the concept of ‘PR couples’ is now trending. Jahnvi Kapoor, Ishaan Khatter were the PR couple that created buzz for their film ‘Dhadak’. Similarly, Sara Ali Khan & Kartik Aryan were famous for their Insta-
aashiqui for their film ‘Love Aajkal’, which initiated by a mere mention on ‘Koffee with Karan’. Now some of you might say, Amitabh & Rekha made the most headlines back in the day. Agreed, but it is hard to believe that they had a paid affair.