The founder of easyJet is entering the marketing sector, with new brand, easyMarketing.
“This latest addition to our easy portfolio will empower local marketeers to grow their own businesses while supporting other local companies, particularly in the current challenging climate,” stated Sir Stelios Haji-Ioannou.
“The idea of helping small business owners take on the big agencies in the market, particularly after 12 months of virtual stagnation due to the Covid-19 pandemic, is something that is natural to easyGroup® culture, and we feel sure it is going to thrive.”
It’s been co-founded by Amit Sagu, who’s been named CEO, and has teamed up with long-term business partners, Rob Hiley and easyFood co-founder, Jeewan Sagu. They say that they’ve invested more than £1m in the venture between them.