Instep Today
Thu, 02, 20
Parishae Adnan, CEO of Awami, talks to Instep about re-launching her father’s brand after almost a decade, her design philosophy and inspiration.
Having been launched more than 10 years ago by veteran designer Amir Adnan, the brand Awami was created as an economical, minimal version of the Amir Adnan design ethos. However, at that time the brand was not taken very well and ultimately it was discontinued. Recently Parishae Adnan, daughter of designer(s) Amir and Huma Adnan, with a degree from the University of Massachusetts, Amherst, has re-launched Awami with an updated identity.
A decade later, the newly revamped Awami has a philosophy that is all about eastern power clothing for women. “The brand’s philosophy, when it was initially launched, was very different from what it is now,” shared Parishae Adnan, CEO of the brand, in an exclusive interview with Instep.
حقيقة بدء موجة جديدة لكورونا في الصعيد أطباء يوضحون
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كيف نجح بروتوكول العلاج المصري في التصدي لـ كورونا؟ (ملف)
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Tribune Take: 3 fashion trends that took off in 2020
From fancy masks to foxy eyes, take a look through the year that served us many fashion statements
KARACHI:
If there was anything good that came out of 2020, it has to be the number of different fads that took off from quarantine. From the Dalgona coffee days to the #BlackandWhitechallenge, the world has seen and done it all over the past year. I mean, we may have been in lockdown but who can stop today’s millennials from living it up over social media?
But one other thing that surprisingly stood up in the face of coronavirus was global fashion. Yes, many catwalk events around the world were postponed or cancelled altogether but overall, 2020 hasn’t been as bad for fashion as one might expect.
Neelam Muneer shares good news of her recovering from coronavirus - Celebrity
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