Can you talk us through your career?
After a short stint at an advertising agency, I joined our family business in 2000, the Easa Saleh Al Gurg Group (ESAG), to focus on marketing and communications. Since 2009 I’ve been Director of Retail, responsible for strategy and operational development of the Group’s international and local retail brand portfolio. It’s been a fascinating experience, as I’m the second generation of our 60-year-old business.
What inspired you to venture into philanthropic work? SUBSCRIBE FOLLOW US
Both my parents were role models and had traits that I wanted to emulate and build upon. During my teens and early twenties, I was greatly influenced by my father’s charitable projects across geographies spanning East Africa, the Gulf and across to the Indian subcontinent. He eventually went onto to build one of the UAE’s first official family-sponsored charity foundations.