Amin Rammal, Director, Asiatic PR, on why organisations must reassess the way they are structured and managed.
Constant technological disruptions, fluid geopolitics and economic shifts in changing global scenarios have challenged decision-making and planning for decades. The continuous change is compounded by the interconnectedness of people, institutions and society which create unpredictable disruptions – good and bad. I focused on this in my article titled Life in Beta, published in Aurora a few months prior to Covid-19. The pandemic, however, is an exception in the scale of impact and complexity without a parallel reference in recent times. It has further accentuated the need to embrace the uncertainty in conducting business and making decisions. There are several ways in which organisations can manage it.