What We Were Shopping for During the Pandemic
I imagine you can guess what items have been very popular during our lockdown/quarantine. A lot of us gravitated toward comfort items, and with good reason. But it s the kind of comfort we were looking for that fascinated me.
Ibotta is a technology company in Denver with an app that allows people to earn cash-back on items they purchase with the Ibotta app. It also gave them a lot of insight into what Americans were spending their money on in 2020.
The item which people purchased more than any other was - - spirits. That s right, booze, hooch, juice, liquid courage. This category did not include wine, however. Wine, was much lower on the list, in 8th place, which only means that I didn t purchase nearly as much as I thought.