sextupled in two years and in the mobile space, apps are where it s at, growing from a $2 billion to a $38 billion business over the past five years. luckily for us, americans anded aer have advertisers like to lean back. derrick, thank you so much for joining us. interesting stuff in this piece. let s start with the good news. all this talk about tv being so yesterday, internet is where it s at. i feel like longer term, internature will take more and more control. while viewership is slightly down, advertising spending has gone up. america s relationship with television is sort of uniquely romantic. we watch more television than except maybe the uk. we probably watch more than anybody else. we watch between 4 1/2 and 5