Holcim Philippines recruits mixed-martial arts heavyweight champion as brand ambassador Written by Global Cement staff
01 January 2021
Philippines: Holcim Philippines has partnered with mixed-martial arts organization ONE Championship and its heavyweight world champion, Brandon ‘The Truth’ Vera, for a marketing campaign. The ‘Built to Excel’ campaign will feature Vera highlighting the similarities of his path to being a champion with Holcim Philippines’ journey in establishing itself as, ‘the leading building solutions provider in the country.’ The campaign will highlight Holcim Excel, the company’s general purpose cement brand which is set to celebrate its 20th anniversary in 2021. Holcim will primarily use social media for the campaign and produce materials for its trade partners nationwide.