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Lyle s Golden Syrup: World s oldest unchanged brand changes logo for the first time in over 140 years

Lyle s Golden Syrup: World s oldest unchanged brand changes logo for the first time in over 140 years
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United statesUnited kingdomLaura evansAbram lyleJamie hodgson hultonColin freemanJames whiteleyTate lyleGolden syrupGuinness world recordsOld testamentHenry tateAmerican sugar refining

Lyle s Golden Syrup hits back at criticism over Gen Z logo rebrand

The controversial new packaging has swapped the image of a dead lion being swarmed by bees with a friendly looking lion and a single bee.

City ofUnited kingdomUnited statesRobert bargeryJames whiteleyDian mansfieldAbram lyleDan barkerRoyal fine art commissionRoyal warrantGolden syrupBrand directorAbsolutely goldenGuinness world recordExecutive directorRoyal fine art commission trust

Lyle s Golden Syrup changes its rotting lion logo for a friendly face | UK News

Lyle's Golden Syrup has axed the rotting lion image surrounded by bees on its squeezy bottles and replaced it with a friendly lion face.

United statesUnited kingdomJames whiteleyDian mansfieldAbram lyleRobert bargeryRoyal fine art commissionGolden syrupGolden syrup cakeRoyal fine art commission trustLyle sugarsAmerican sugar refiningWorld records

Lyle Golden Syrup logo: Pastor responds as iconic brand drops bible reference after over 140 years to appeal to a 21st century audience

Lyle Golden Syrup logo: Pastor responds as iconic brand drops bible reference after over 140 years to appeal to a 21st century audience
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United kingdomUnited statesPhilip bradfieldJamie bambrickJames whiteleyAbraham lyleHope churchGolden syrupGuinness world recordChristiani mLyle sugarsAmerican sugar refining

Lyle s Golden Syrup axes world s oldest branding featuring logo of rotting lion surrounded by a swarm of bees and swaps it for a big cat s friendly face to avoid offending Gen Z

The new logo replaces the rather macabre image of a rotting lion with a friendly looking lion and a single bee - irritating fans of the British favourite.

United statesCity ofUnited kingdomAbram lyleDan barkerDian mansfieldRobert bargeryRoyal warrantRoyal fine art commissionGolden syrupExecutive directorRoyal fine art commission trustAmerican sugar refiningFirst world warWorld records