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New product announcements (NPAs) represent a form of voluntary, non-financial disclosure that companies routinely make to let investors and customers know what’s in the pipeline. Research co-authored by Jenny Chu, Associate Professor of Accounting at Cambridge Judge Business School, has found that stock prices react more favourably to NPAs that contain more extensive disclosure about a company’s innovation and that a higher level of innovation disclosure predicts a larger increase in future sales.

United kingdomJenny chuYork stock exchange or americanBusiness schoolAssociate professorCambridge judge business schoolAccounting studiesNew york stock exchangeAmerican stock