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More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more
Throughout the week, we post original stories day and night exploring news and travel trends, including regular coverage on the impact of coronavirus. Every weekend, we will offer you a chance to read the most essential stories again in case you missed them earlier.
Is New Zealand’s New Tourism Ad Brilliant or Tone Deaf?: New Zealand’s latest tourism campaign is approaching marketing from a more unconventional way, to say the least. Global marketers have been tackling the challenge of adapting to a more empathetic tone during the pandemic. Some were able to manage, as Skift earlier reported, but others left many industry observers confused. Pure New Zealand’s recent “Traveling under the social influence” ad is one of the latter. While it aims to discourage influencer-inspired tourist photos at popular sights, the campaign instead treads a fine line b
More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more
One of the tourism industry’s most impacted and often overlooked groups, the U.S. travel agency trade is clamoring for federal government support to save the sector that is overwhelmingly comprised of small businesses.
This month, the American Society of Travel Advisers (ASTA) filed a Covid-19 relief request with Congress to the tune of a $9.3 billion travel agency grant program for its 14,000 member travel agencies and advisors. The filing also asks for an industry-wide Travel Employment Grant program at the U.S. Department of Treasury that is modeled on the airline Payroll Support Program.