IGI Debuts Shop with Confidence Campaign & Giveaway
International Gemological Institute enables consumers to shop with confidence when purchasing fine jewelry - with chance to win IGI-certified diamond earrings
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NEW YORK, Dec. 18, 2020 /PRNewswire/ The International Gemological Institute (IGI), the world s largest independent gemological laboratory, today unveiled its Shop with Confidence campaign and diamond earring giveaway with a billboard in Times Square. The advertisement will appear on the NASDAQ screen from 8 a.m. to 11 p.m. ET and will reinforce that consumers can make fine jewelry purchases with ease knowing that the diamond or gemstone has been certified by IGI. To kick-off the campaign that will continue into 2021, IGI is launching a contest to win a $2,500 pair of natural or lab-grown diamond earrings – a choice consumers make when entering the giveaway. Certified by the Institute, the studs will be provi