Phoenix, AZ (PRWEB) December 13, 2021 Prism Global Marketing Solutions is honored to share that they recently received five American Marketing Association
It has been two years or so since the last ISC West trade show, the biggest security show in the U.S. market. The coronavirus pandemic has caused a year’s worth of trade show cancellations, and the trend will continue for a while longer.
The absence of trade shows has been transformative for the security marketplace, among others, as companies implemented a variety of alternative approaches, with mixed results. We asked this week’s Expert Panel Roundtable: What impact has the cancellation of trade shows had on the security industry?
In the 1977 book, The Age of Uncertainty, author John Kenneth Galbraith wrote, “All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership.”