How Cameo Generated $100 Million Last Year From Celebrity Shout-Out Videos
Todd Spangler, provided by
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Social media provides an unprecedented way for stars to connect with their fans but only the upper echelons of celebrities have been able to convert their online presence into cold, hard cash.
Steven Galanis, co-founder and CEO of Cameo, says his company is part of a rising wave of direct-to-fan platforms that is changing that, by letting a much broader range of talent make money online. On the latest episode of
Variety‘s Strictly Business podcast, Galanis explains how Cameo built a booming business by selling bespoke video shout-outs recorded by its roster of tens of thousands of celebs.