Courtesy Good Catch
Thanks largely to hot companies like Impossible Foods and Beyond Meat, fake burgers are cool and ubiquitous. A new crop of startups is aiming to give plant-based fish the same treatment.
According to recent data from Good Food Institute, a D.C.-based alternative protein research nonprofit, the U.S. plant-based foods market generated $7 billion in retail sales in 2020, growing nearly twice as fast as total food sales. Plant-based meat, a $1.4 billion category, grew by 45 percent in 2020 three times as fast as its animal-based counterpart.
While plant-based seafood made up just one percent of all plant-based meat sales last year, brands and investors are eager to crack the white space, says Jen Lamy, senior manager of