wanted to do in the united states, manipulate public opinion. reporter: so bannon created scl s american arm, cambridge analytica, with $15 million from conservative donor robert mercer and his daughter, rebecca. wylie says using data gathered from a facebook app, cambridge analytica targeted specific groups of people to try to influence them and push them to the right. it wouldn t always look like a campaign ad or wouldn t always say i m candidate so and so and i approve this message. you re not necessarily aware what you re seeing is content created and targeted at to you make you perceive an issue differently. reporter: the company worked on the 2014 midterms, but amidst all the data analytics the questionable use of psychoanalysis, the micro targeting that the technology allowed, bannon s real goal was always much bigger than that according to wylie. he wanted to change people s
Reporter
Us
Cambridge-analytica
Robert-mercer
Public-opinion
Analytica
Rebecca
American-arm
So-bannon-created-scl
5-million
15-million
People
scl s american arm, cambridge analytica, with $15 million from conservative donor robert mercy and his daughter rebecca. wiley says using psychographic data gathered from a facebook app, cambridge analytica targeted specific groups of people to try to influence them and push them to the right. it wouldn t always look like a campaign ad or wouldn t always say, you know, i m candidate so and so, and i approve this message. you re not necessarily aware that actually what you re seeing is content that has been created and targeted at you to make you perceive an issue differently. reporter: the company worked on the 2014 midterms, but amidst all the data analytics, the questionable use of psychoanalysis, the microtargeting that the technology allowed, bannon s real goal was always much bigger than that according to wiley. he wanted to change people s perceptions of what was happening in america to make them to make them more open to to an alt-right vision.
Rebecca
Analytica
Cambridge-analytica
Psychographic
Robert-mercy
Facebook
Christopher-wiley
American-arm
5-million
15-million
People
It-wouldn-t