a make america covfefe again t-shirt. and the white house press secretary only confused things more. the president and a small group of people know exactly what he meant. reporter: hillary clinton wasn t a part of that group. i thought it was a hidden message to the russians. reporter: ask your doctor if covfefe is right for you. it sound french. reporter: covfefe was turned into an ivanka fragrance. what is covfefe? a yiddish term for i ve got to go to bed now. reporter: many assume president trump just fell