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Some health insurance customers disagree with Highmark buying stadium naming rights
Highmark said naming rights won t impact premiums
Highmark said the cost is part of its planned marketing budget, and the naming rights would have no impact on premiums.
and last updated 2021-04-02 00:05:27-04
ORCHARD PARK, N.Y. (WKBW) â The Bills announced on Monday they will play at Highmark Blue Cross Blue Shield Stadium. Some health insurance customers are now asking why their premiums are helping to pay for the naming rights of a football field.
Steve Dworczak of Grand Island said his Blue Cross Blue Shield premium is up about $50 a month since last year.