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What other names were considered for Amazon s Alexa?

In his new book, Amazon Unbound: Jeff Bezos and the Invention of a Global Empire, Brad Stone revealed some of the other names that were considered for Amazon’s smart assistant. According to Stone, the team knew that they needed a wake word/name that was three syllables, had a “distinct combination of phonemes” so that it wouldn’t easily be mistaken for other words and was easily marketable. They reportedly came up with a list of names that were printed on index cards and laid out on a conference table for then-CEO Jeff Bezos to examine. Some that he added himself included Samantha, the main character from the show

The Prime Effect: Alexa, AI And What Makes Jeff Bezos Tick

Bad Bezos — Strategic Culture

Brad Stone, Simon and Schuster: 2021, 496 pages The $218,385 that a judge in March ordered Michael Sanchez to pay Jeff Bezos must have been one of the sweetest checks the Amazon founder ever cashed. Sanchez had sued Bezos for defamation for spreading “the false narrative” that Sanchez had given his sister Lauren Sanchez’s sexts with Bezos from their extramarital affair to the  National Enquirer in exchange for $200,000 which is exactly what happened. A judge threw out the defamation suit and awarded Bezos six figures in legal fees. Author Brad Stone describes Michael Sanchez in  Amazon Unbound: Jeff Bezos and the Invention of a Global Empire as “a handsome, gay Trump supporter and skilled amateur tennis player with a predilection for double-bridged Gucci eyeglasses.” Given that description, which does not exactly inspire trust, one wonders why Lauren was sharing her sexts with him in the first place. Even more amazingly, when the 

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