Alexa voice data can inform the adverts you see according to researchers. Amazon counters that some of their conclusions are “based on inaccurate inferences or speculation”.
A research report titled, "Your Echos are Heard: Tracking, Profiling, and Ad Targeting in the Amazon Smart Speaker Ecosystem," investigates how Amazon Alexa smart speakers use voice data to target ads at users.
Researchers: Amazon uses Alexa voice data to target users with ads today.ng - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from today.ng Daily Mail and Mail on Sunday newspapers.