Amazon launched its new AI shopping assistant called “Rufus,” which is trained on the company’s product catalog and information across the web to entertain any customer query through conversations.
Amazon has announced an AI-supported shopping assistant called Rufus, designed to make it easier to find and buy products on its platform, and is rolling out a beta version of the chatbot for some users in the US. Distinct from Amazon's existing Alexa assistant, which is largely present in smart speakers, the Rufus assistant could help answer questions and find specific items like a Valentine's Day gift or a dinosaur toy for a five-year-old, the company announced on Thursday. When it arrives in
Amazon announced the launch of Rufus, a new generative AI-powered conversational shopping assistant, aiming to help customers make more informed purchase decisions.