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Syn uses sake bottles, masking tape, Amazon boxes and the human voice for a dynamic audio environment
‘Oshogatsu’ is a three-day national holiday in Japan celebrating the start of the New Year. It is a time for family, festivity and anticipation of the year ahead. These are the emotions that we sought to capture through music and sound for Amazon Japan’s New Year Sale campaign at the end of 2020. The campaign has since won a Gold Award at AVA Awards and was recently honored with a Bronze Award at ADFEST, with animation partner Onesal also winning two Awards (Silver and Bronze) at ADFEST.