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Tier 2-3 cities contribute with 80% of Amazon India festive sale: Best Media Info

Tier 2-3 cities contribute with 80% of Amazon India festive sale: Best Media Info
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Amazon Great Indian Festival: 80 per cent of shoppers, 65 per cent of sellers hail from Tier 2, 3 cities

Firm says it saw highest ever Prime sign ups in a single day this season along with the highest seller participation

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amazon festive sale: Tier 2-3 cities drive Amazon India festive sale; premium products demand rise

Amazon said that it received the highest single-day of Prime sign-ups, which is paid memberships, in the first 48 hours of sale. More than 65 per cent of Prime members who shopped during the festive season were from tier 2 and 3 cities and towns.

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Diwali 2 0: The transformational marketing strategies for a digitised era

Diwali 2 0: The transformational marketing strategies for a digitised era
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