Indian exporters have listed over 50,000 new products on international Amazon websites ahead of the festive season sales from November 17 to November 27, which includes Thanksgiving on November 23, Black Friday on November 24, and Cyber Monday on November 27.
Saurabh Srivastava, Vice President, Amazon India said that ads business is seeing robust growth in India and customers in non-metro areas are signing up for Prime subscriptions
According to a Redseer report, ecommerce sales are expected to grow 18-20% to around $11 billion during the upcoming festive season and at least 140 million shoppers will be transacting online during this season.