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78% respondents prefer streaming online content on their TVs, says NielsenIQ and Amazon s study - Brand Wagon News

78% respondents prefer streaming online content on their TVs, says NielsenIQ and Amazon s study - Brand Wagon News
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TV is India s new streaming hub for movies and shows: Study

TV is India s new streaming hub for movies and shows: Study
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78% of respondents prefer streaming content on TV: study

About 78% streaming consumers prefer watching online content on their TV screens through streaming sticks, smart TVs, and set-top boxes, according to a NielsenIQ study commissioned by Amazon. While mobile is the primary mode of streaming content due to the wide reach of smartphones and affordable data plans, the study states that this is beginning to change in big cities.

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