Cloudtail India, as per its official LinkedIn page, has 445 employees in India and was set up in 2014 as a joint venture between N.R. Narayana Murthy’s family office, Catamaran Ventures, and Amazon India.
Amazon had announced last month that it is awaiting approval from the competition watchdog for 100 percent acquisition of Cloudtail, the top seller on the online marketplace
The Confederation of All Indian Traders (CAIT) has moved the Competition Commission of India (CCI), seeking a direction to block the acquisition of Cloudtail India by Amazon.
How Amazon used Cloudtail, Appario to snowball its India sales
Amazon s strategy behind the joint ventures was to boost sales indirectly; the e-commerce giant removed the products sold by Cloudtail and Appario from the platform in 2019
BusinessToday.In | February 18, 2021 | Updated 13:39 IST
With the help of Amazon, Cloudtail acquired key relationships with major tech firms-Apple, OnePlus, and Microsoft
Amazon s leaked internal document has brought the spotlight on two particular sellers on the platform Cloudtail and Appario - who enjoyed over 35 percent of total sales on the platform until 2019. The leaked internal document was part of a briefing note prepared for Amazon.com Inc s former executive Jay Carney accessed by Reuters.