Spotify to expand Sound Up, to add 12 more languages in India
As a part of its effort to continue localising the product and making audio streaming more accessible, Spotify is launching in 36 new languages across the world, including 12 languages in India - Hindi, Gujarati, Bhojpuri, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu, and Bengali.
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India is one of the eight new markets this year where
Spotify will expand its Sound Up initiative to represent underrepresented podcasters and is also adding 12 languages as the music streaming platform looks to further expand its position in the country s burgeoning digital content consumption market.
A Stream Come True: Spotify Celebrates 2 Years in India adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
How podcasts are taking off in India big time
Updated:
Updated:
January 18, 2021 21:04 IST
India has emerged as the third-largest podcast listening market in the world after China and the US
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Rakesh Tiwari, Balaji and Mantra Mugdh
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India has emerged as the third-largest podcast listening market in the world after China and the US
Nirupama Venkat had trouble sleeping during the lockdown last year. To keep herself occupied, she would watch YouTube videos or movies and series on OTT platforms.
This only exacerbated the sleeplessness. To prevent herself from entering the video rabbit hole, she decided to use the podcast app, which she downloaded several months ago.
Podcasting a wider net - The Financial Express financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.