Spotify to expand Sound Up, to add 12 more languages in India
As a part of its effort to continue localising the product and making audio streaming more accessible, Spotify is launching in 36 new languages across the world, including 12 languages in India - Hindi, Gujarati, Bhojpuri, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu, and Bengali.
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India is one of the eight new markets this year where
Spotify will expand its 'Sound Up' initiative to represent underrepresented podcasters and is also adding 12 languages as the music streaming platform looks to further expand its position in the country's burgeoning digital content consumption market.