Hi, everyone. Welcome to your business. The show dedicated to helping your mall business grow. Im always interested in people who launch a business in a already saturated industry. How do you get people to notice you when there is already more out there. If your product is indeed better or served a particular niche, it can work like it did for a few entrepreneurs that carved out a spot for themselves in a very crowded retail space. There could be ten or 12 different brands. The niche of the brands, each brand may have a medium or large egg. There could be 30 to 40 slots. There are probably hundreds of egg brands out there. While competition is fierce. Betsy and Brian Babcock created a demand for their pasture raised eggs that never existed for retailers before. In the fast tour years, fors like whole foods, kroger, and fresh direct grew on. Were at almost 4,000 stores. Unlike other chickens, the hens laying eggs are free to roam outside before going inside to roost. You go to any Groce