Facebook Update: The users will continue to use Facebook Live to broadcast live events, but they won t be able to create product playlists or tag products in their Facebook Live videos.
Live video shopping on Facebook was released to the public in 2020. Now the platform is ending the initiative and shifting its focus to short-form content.
YouTube is pushing Social Shopping with its new “Tag Products” tool, which is available to a select few YouTubers. The platform pays a fixed amount per month in addition to a per-click commission.