July 12 2021, 10:26 am | BY Ricki Green | No Comments
Aussies’ unique Macca’s traditions – like dipping fries in sundaes, enjoying a wedding day McDonald’s burger, and bunny-hopping through the Drive-Thru on your P Plates – are the focus of the restaurant’s 50th birthday campaign via DDB Sydney.
The hero TVC celebrates the role Macca’s has played in Aussie lives and Aussie culture since its first local restaurant opened in Yagoona in 1971.
A second brand TVC thanks Macca’s crew members past and present who have kept the doors open for 50 years, and, like the hero film, is set to Daryl Braithwaite’s iconic Aussie tune, The Horses.
July 12, 2021 1:57
McDonald’s Australia has launched a new integrated campaign featuring some of Australia’s unique Macca’s traditions. The campaign celebrates the brand’s 50th birthday.
Dipping fries in sundaes, a wedding day at Macca’s, a P-plate Drive-Thru stop-off and visiting your local in thongs are on show in the campaign from DDB Sydney.
The leading hero TVC focuses on the role Macca’s has played in Australian culture since the first restaurant was opened in Yagoona in 1971. The campaign also highlights the cultural spin Australians have put on the restaurant chain, stating “We arrived as McDonald’s. You made us Macca’s”.
McDonald s Australia Highlights Aussies Unique Macca s Traditions in Latest Campaign lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
McDonald’s Launches Birthday Cake McFlurry trending 6 hours ago
Everyone’s favourite McDonald’s sweet treat the ‘McFlurry’ has a new flavour, and it might be the most exciting yet! Coming to locations across Australia (and hopefully New Zealand,) the Birthday Cake McFlurry is packed with bite-sized pieces of custard-pie, alongside caramel sauce, and sprinkles.
The full sized Custard Pie will also be making a comeback.
New McFlurry flavours are always a hit with our customers, so we thought this would be a delicious way to continue our 50-year celebrations.
Explained Amanda Nakad, McDonald’s Australia Marketing Manager, when discussing the new addition to the menu.
McDonald s has delighted nostalgic Australians with the new launch of a Birthday McFlurry to celebrate its 50 years Down Under.
Inspired by the flavours of the classic birthday cake and fairy bread, the dessert features bite-sized pieces of custard pie, mixed in with creamy soft serve, topped with caramel sauce and birthday sprinkles.
The Birthday McFlurry will be available exclusively via Uber Eats from Wednesday, June 30 for one week only, before landing in all Macca s restaurants nationwide from July 7 for a limited time only.
McDonald s has delighted nostalgic Australians with the new launch of a Birthday McFlurry Our new McFlurry flavour was inspired by iconic Aussie birthday party favourites to create a nostalgic and delicious dessert that will put everyone in the birthday spirit, Amanda Nakad, McDonald s Australia marketing manager, said.