announcer: msnbc, your business is sponsored by american express. don t do business without it. hi there everyone. i m jj ramberg. welcome. we wanted to visit bliek rifle coffee started by two veterans. they ve created a culture that helps their employees adjust to their new life out of military. what did flying f-15s, how does that translate into the civilian world? i didn t know at the time. amanda higgins had no idea
where she d land after transitioning out of the air force? it was very challenging. looking back, there was a level of anxiety. former weapons system officer who saw combat over iraq and afghanistan never thought her second act would be at a coffee company. neither about john croft. reality strikes and you start to transition. i had i was missing my comrades is what it was. there s no safety net when you transition out. the owners of the black rifle coffee company understand the challenges people like john and amanda face because they ve been in their shoes. there s a stigma around guys that carry a gurn and women as well. society painted a picture that we are broken once we get out of service. that s why the company commit today hiring veterans soon after it launched in 2014. the mission of black rifle coffee is to give veterans a