Photo Illustration by The Daily Beast/Photos InstagramAt first glance, it looks like the website for any other millennial-friendly cosmetics line: a sans serif font, calming brick red and soft grey color scheme, and the hyped-up promise: “New Products Announcing THIS WEEK!” But check the URL, and you will quickly find an agenda. The brand, founded by beauty YouTuber Amanda Ensing, aims to “Make Makeup Great Again.”“Makeup shouldn’t be political,” Ensing told Fox Business this week, ignoring the many ways Donald Trump’s administration persistently attacked BIPOC, immigrants, women, and the LGBTQ community—all major makeup consumers. View this post on Instagram A post shared by amanda ensing (@amandaensing) “There are so many conservatives who feel like they’re alienated, feel like they are terrified to speak about their support for their conservative views, religious views, and I want to make a space thatȁ
Sephora Cuts Ties With Pro-Trump Influencer Amanda Ensing
Pro-Trump YouTube personality and beauty influencer Amanda Ensing has called on her followers to boycott Sephora after the beauty brand cut ties with her for not being “aligned” with its “values around inclusivity.”
“#BoycottSephora for saying conservatives, like myself, don’t align with @Sephora ‘values around inclusivity,’” Amanda Ensing, a Christian woman of Puerto Rican descent with 1.4 million followers on Instagram, said on Twitter Sunday.
The company last week said it will no longer partner with Ensing to promote its products after the brand received critical comments on YouTube in which she promoted its skin care products on rewardStyle, an influencer-based platform.
Sephora is facing backlash from conservatives over its decision to end a partnership with beauty blogger and pro-Trump YouTube personality Amanda Ensing.