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Pelotonâs Rapid Rise Is Threatened by Its Slow Delivery
The company has boomed in popularity during the pandemic but getting its exercise bikes delivered has proved a struggle, one that is angering new customers.
Customers complain that they are waiting months for bikes and sometimes have delivery dates changed with no explanation.Credit.Ezra Shaw/Getty Images
Published Jan. 17, 2021Updated March 16, 2021
Pelotonâs relentlessly positive Instagram posts usually attract enthusiastic responses from its 1.2 million followers, who love the companyâs charismatic instructors and its $1,900-plus bikes and treadmills.
But recently the companyâs account has become a beacon for outrage about delayed deliveries and hours spent with customer service representatives. âI know a good Peloton goalâ¦deliver my momâs bike that was supposed to be here December 21st!â snapped one person in response to a post about New Yearâs goals. âI could be close t