How Can Destinations Prepare to Attract Travelers Over the Coming Decade?
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Breaking Travel News interview: Francisco Pérez-Lozao Rüter, president, Hospitality, Amadeus
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With expectations of a busy summer travel season, hoteliers in Europe are seeking ways to increase bookings and drive more awareness to their properties. H-Hotels.com, one of the largest privately-owned hotel chains in Germany with over 60 hotels throughout Germany, Austria, Switzerland, and Hungary has selected a broader, more far-reaching media campaign by adding several Digital Media solutions including display and social media marketing to their current suite of solutions.
Social media is a powerful channel to connect with hotel guests and new audiences to increase awareness of a property and to boost direct bookings.