UNIVERSAL MUSIC GROUP’s brand management company BRAVADO brings in ALYSSA TOBIAS as VP/Head of Creative Services, BILL ASHTON as Head of A&R, names KEITH TAPERELL as VP/Global Brand Partnerships & Energy Marketing, with KIM YOUNGBERG becoming Head of Legal.TOBIAS, who comes to UMG from LIVE NATION, will lead BRAVADO’s global creative team. ASHTON was formerly with SONGKICK and will oversee new commercial and creative opportunities for BRAVADO’s artists and brands. .